Cannes Lions International Advertising Festival 2010 : “GOLD”
Corporate or brand Identity / Broadcast design & graphics
Book Awards in D&AD Awards 2010 : “BRONZE”
ED Awards (European Design Awards) 2010 : “BRONZE”
Vuoden Huiput (Top of the year in finland) 2009 : “SHORTLISTED”
Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract. The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension’s reality as well. The concept of “negative space” has meaning here. Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature. The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important — movement in space is sensed even if watching the shorts with eyes closed. Sounds overlap, fade, come and go. Architectural, abstract, someway minimalist and abstract with a touch of humanity. This feeling is reached through mixing techniques such as vectors , hand drawn lines and painting. Urban Abstract was realized in Tokyo by a team of artists, designers and animators from Finland and Japan. Urban Abstract was created by Jopsu Ramu from Musuta Ltd, a concept, art & design
-studio based in Tokyo and Helsinki.
produce & creative direction : musuta ltd.
art direction : musuta ltd., artless Inc.
design : musuta ltd.
sound : chikao maruyama
production company : edp graphic works co., ltd.
project management : shirofuchi inc.
special thanks : taisuke koyama, brian kaszonyi